Mission Statement

“Developing Global brands, Locally…”

Our Mission

Our mission consists in introducing and developing Brands, whether through company owned operations or on consultancy basis with our clients & strategic Partners throughout the Middle East, Africa and Europe.

Our Distinction

We carry a strong portfolio of over 30 franchise or partners brands that features some of the world's most recognized brands. We reach out to our customers by leveraging our varied network of sales channels tools.

In every aspect of our business, you will see the energy and enthusiasm that we work with.

Brand Focus draws its strength from the people who work every day to take the extra step towards introducing new brands in the area in which we operate. That's our passion.

Our Beliefs

We believe in Brands.

We believe in differentiating Brands from products.

We believe that people are our greatest asset.

We believe that if you only give people what they want, someone else will give them what they never dreamt possible…

Our Approach

Our key to success is in our Global and forward- looking approach,our regional expertise, ourmarket knowledge and partnerships.

We bring international franchise concepts and global brands to local markets, ensuring the evolution and development of the countries in which we operate, as well as their economy and theirpeople. Our constant commitment to discovering markets needs, our market adaptation, and the introduction of the requirements, has earned us the respect from our peers.

Our Tools

To guarantee success, we use our network of specialized media partners

M&C Cairo Network

One of the ME NA Region's leading Advertising & Communication agency.

Starsmedia

An international Public relations & Stars Talent Management company.

Lounge Magazine

A Leading English Magazine in the Middle East.

Our Operation

Our international reach expands every day, with the introduction of every new brand.

Europe

France, Poland, Ukraine, Cyprus, Greece, Armenia, Russia

Middle East & Africa

Algeria, Egypt, Jordan, Kuwait, KSA, Lebanon, Libya, Morocco, Qatar, Sudan, UAE.

Our Future

We constantly rededicate ourselves to the innovative thinking, quality and talent that is synonymous with the Brand Focus name. Our precision entails successfully delivering Brands to consumers with a smart, strategic approach, the creative talent to ensure an impact, and the commitment to perfection. Our success rests on the biggest ideas and the smallest details, which will lead the way towards a bright Future, the Future of Brands.