OUR MISSION
Our mission at M&C Cairo consists of bringing new, unique, fresh, clever, and creative concepts to life while putting them on the market in a non-conventional manner. We are determined to provide our clients with the business results they seek, as we offer a different and global concept of creation and advertising. With the elaboration of "Clever Communication", we are able to set their name apart from the crowd.
OUR VISION
Egyptian at heart, global in performance, M&C Cairo strives to be recognized as one of the most innovative, devoted, and productive advertising agencies on the Egyptian and Levant markets. Our agency will become the ideal creative partner for any company, institution, organization, public organism, and political party or figure, eager to manage their marketing and communications in a particularly effective and clever way.
OUR VALUES
Our system of values consists of five strong pillars: creativity, excellence, professionalism, ethics, and corporate social responsibility. These words are behind each step wemake. These values are present in each brainstorming we lead, each contact we establish, each relationship we maintain, and each delivery we make.
WHAT WE OFFER
As an integrated advertising and communications agency, M& C provides its clients with a complete range of creative services and marketing solutions, thus ensuring an effective spread of their messages and a better reach of their targets. We take pride in delivering unrivalled passion as well as an attentive and impeccable client servicing
that is equal to the service provided in a 7-stars hotel.
We have created great success stories of brands and products we service, which as a result have lived in the hearts and minds of generations. We took the time to help our clients to grow and change with the changes in the market. We also carefully studied the consumers’ habits and helped those same clients’ products to become and remain leaders in their respective categories.
This is why our group has been a leader in the fields of communication and advertising for the last five decades.
Completed campaigns
Team Member
Years Experience
Satisfied Customers
WHO WE ARE
In 1969 In Beirut, Lebanon, Publirizk was established by 2 young men who soon became advertising pioneers in the Middle East & Africa, the creative brain André Rizk and the marketing genius & guru Wagih Nakhle.
In 1978 Publirizk expanded across the Gulf Region, with offices in UAE, Kuwait and Bahrain.
In 1986 Publirizk International was established in France by Wagih Nakhle
In 1992 Publirizk Egypt was established by Wagih Nakhle.
In 1993 Publirizk Syria was established by Wagih Nakhle, covering Syria, Jordan and Iraq.
In 1994 Publirizk became part of the Crossworld International Advertising Network based in Paris.
In August 2003, under the management of Karim Nakhle, Publirizk Merged the with International M&C Saatchi in Beirut, Egypt & North Africa Region taking the leading local regional advertising and marketing agency Publirizk Network to an International player across the region, in as a step aiming at reinforcing the two companies’ presence in the Middle East and North Africa (MENA) region, and appointing Karim Nakhle as the CEO for Publirizk/M&C Saatchi in Egypt & North Africa region, for further development and progress in the industry. Karim Nakhle established M&C Cairo and M&C Africa Network in 2004, which he grew and expanded to include Egypt, Tunisia, Morocco, Algeria, Sudan and Libya.
Publirizk/M&C Saatchi, M&C Cairo, and M&C Africa Network now one of the biggest independent creative network agencies in North Africa.
Publirizk/M&C Saatchi, M&C Cairo, and M&C Africa Network are engaged in the provision of a full range of advertising services, including marketing, branding, naming, TV & Radio Production, TVC, digital, social media, web development, web3, print, outdoor, direct marketing, public relations, strategy planning, and lobbying.
We also offer collaborations with influencers, bloggers, and celebrities through our group and our Influencers & Celebrities Marketing Agency “StarsMedia International” Other services include the creation and provision of business vision, market research, research agency, brand portfolio management, and talent management.
As well as our production services, which includes finished art and production, video & animation production, management studio, projects/sports/events & entertainment sponsorships, product & location design, media planning & booking, communications, measuring campaign efficiency, think tank, strategic advice, ATL, BTL, and online through interactive advertising, social media, social influencers and bloggers agency, digital strategy, web design, broadcast media, content marketing, mobile marketing, mobile VAS (Value Added Services), integrated mobile strategies, IPTV, data analysis, mobile and apps development services.
Publirizk/M&C Saatchi, M&C Cairo, and M&C Africa Network are today part of the media & communications subsidiaries of the private equity Inventure Group, which also owns INVENTURE Media Group (IMG) - The largest Digital Media Group in MENAT with a reach of over 10 Million followers from MENAT region across its platforms and Media.
INVENTURE Media Group IMG is a Media and Digital Media Group that provides the leading Digital Magazines & Social Media Platforms (Instagram, Facebook, TikTok, Youtube, Web) and Online TV Channels, with country specific focus & Regional / International audience, through IMG presence and offices in Egypt, UAE, KSA, Turkey, Morocco and Lebanon, as a Market leader in the media & advertising industry across the Middle East & Africa since 1969.
Inventure Media Group also owns Inventure Studios, which is a production facility and for TVC, Music and Podcast /Vodcast production, and that currently produces CairoPod, a leading Podcast/Vodcast Channel in Egypt.
OUR UNIQUE POSITIONING
M&C positions itself as a global, 360-degree communication company, offering services that cover the main fields of modern communications, such as advertising, creative services, graphic design, media planning and engineering, productions (audio-video-photo), and more
Our agency extends its services to any company, institution, organization, or public organism and proposes adequate solutions to any marketing communications problematic.
360-degree communication constitutes the heart and soul of our agency. All of our activities are thus based on a global approach to brands, more than a merely creative boutique concept.
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